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KPI's or Key Performance Indicators are measurement of performance for companies used to evaluate and define how successful it is. Key areas of measuring the Customer Service KPI's can be seen below: 1. Frequency impact to customers
- The number of purchase is the number of customers shopping in a unit time.
- Frequency impact is the number of care in a unit time.
- You need to determine the frequency and are enough or not. The care with a purpose is also important to “pad” for customers, and so you need to plan for the space-time care accordingly.
2. Cost of services per customer- Rate = total cost of service / total customers
- This lets you know how much the investment cost for the customer care.
- You can compare this rate with the rate of direct competitors to analyze it reasonable or not?
3. The rate of service charges / profits- Rate = total cost of service / total profit.
- The rate let you know 1 unit of currency profit, you take how many % to customer care.
4. Pareto rules- Collect 20% of the customers accounted for 80% of your sales.
- Review your distribution rate of 20% of customers accounted for 80% of the cost of care for your customers? If not, you should allocate the cost of customer care for more suitable.
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