KPI's or Key Performance Indicators are measurement of performance for companies used to evaluate and define how successful it is. Key areas of measuring the Customer Appraisal KPI's can be seen below: 1. % Sales turnover of new customers
- This rate = turnover from new customers / total sales.
- The rate indicates what percentage of increased sales of the company from new customers is how much?
2. Number of new customers- This rate = number of new customers / total customers
3. The average sales per customer per year- This rate = total sales / total customers.
- The rate let you know how many sales turnover you gained from each customer?
- You have any methods to increase revenue per customer or not?
4. Average sale per VIP customer- This rate = total VIP sales / total VIP customers.
- Compare this ratio to average sales per custome.
5. The rate of profit of a customer- This rate = Net profit / total customers.
- The rate let you know the average profit that create by a customer.
- Who could bring more and less profitable, so you will have policies customer care more relevant.
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