Price : $ 49.00
  

 

• Small business owners and leaders.
• Marketing staff.
• Sales staff.

This survey is designed for small businesses with small or informal sales and market structures.

Purpose of Survey
The Marketing Readiness Analysis is based on a best practices framework, and seeks to assess how well-equipped the smaller business is to market itself and its offerings effectively.  The analysis is grouped into eight areas that are critical to successful marketing and assesses the extent to which the business is geared to conduct effective branding and positioning in the market.

Key Questions answered from the Survey

1. To what extent are the fundamentals of effective marketing in place to support sales?
2. Which areas of the marketing function require focus?
3. How well positioned is the business to be competitive in the market place?

When should you use this Survey

• When analyzing the way your business markets itself  
• When marketing or sales objectives are not being met
• When considering how to conduct better marketing of the business

Areas of Analysis
Brand and Branding
Examines the extent to which the business has developed a strong brand identity in the marketplace.

Marketing Strategy
Considers whether an effective marketing strategy is in place to support any activities in this area. Specific focus is on whether the business has a formulated vision and marketing mission, has identified critical success factors and formulated marketing goals and objectives.

Marketplace
Considers the extent to which the business understands the marketplace in which it operates, focusing on targeted segment marketing as well as customer preferences and the size of the target market.

Brand Positioning
Analyses how effectively the business and its products/services are positioned in the market in comparison with competitors.

Pricing and Gross Margin Management
In this section, respondents are asked to comment about the pricing system and discount practices of the business.

Promotion
Considers the effectiveness of promotional activities such as new product launches, maintaining customer awareness, sales materials and customer communication.

Website
Considers whether or not the business has a website in place to act as an important marketing tool.

Product/Service

 

Examines the extent to which respondents agree that products and/or services are clearly differentiated in the market as well as aligned to the needs of the intended market.