Price : $ 75.00   

 

• Marketing Managers with staff reporting directly to them
• Regional Marketing Managers with staff reporting directly to them

1. What do marketing managers perceive to be their management style?
2. How do marketing managers react to change within the organization?
3. Are marketing managers effective planners?
4. Do marketing managers encourage employees to be involved with important decisions?
5. Are there strong communication differences between marketing managers and employees?
6. Do marketing managers consider and use measurable tools to motivate employees?

When should you use this Survey

• When managers and their staff are not effectively making progress toward company goals and objectives, the Marketing Management Attitude Survey can demonstrate differences in beliefs between managers and associates.
• When training programs are planned for managers, the Marketing Management Attitude Survey can identify areas for focus.
• When a company wants measurable data to monitor supervising techniques of its managers, the Marketing Management Attitude Survey is an effective tool to quantify areas of needed improvement.

Areas of Analysis
Employee Orientation
Measures respondents' perception towards communication and induction processes and new hire needs in the organisation.

Attitude towards Change
Measures respondents attitude towards associate potential to change, effects of change and management response to change.

Attitude towards Work Planning
Measures respondents attitude towards use of past data, performance goals, performance reporting and work scheduling.

Communication
Measures respondents attitude towards effects of communication, listening and interpretation of messages.

Marketing Management Style
Measures respondents attitude towards management feedback to associates and confrontation, follow up on assignments and management effects on work.

 

Motivation
Measures respondents attitude towards organizational involvement, levels of motivation and positive style of management.