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    2. Marketing Process and Strategy Analysis

       
       
      Price : $ 75.00   

       
       
      Who should complete the Analysis
      • Leaders
      • Marketing managers
      • General Managers
       
        
      Purpose of Analysis
      The Marketing Process and Strategy Analysis is based on a best practice framework, and endeavors to assess how well marketing as a function engages and delivers value to the organization. The analysis is grouped into 13 areas and assesses the extent to which marketing will be able to support the organization and its strategic goals.

      Key Questions answered from the Analysis
      • To what extent marketing is aligned with best practice?
      • Which areas of the marketing value chain require focus?
      • How well positioned is the organization to be competitive in the market place?
      When should you use this Analysis
      • When auditing marketing's processes and strategy  
      • When marketing objectives are not being met
      • When evaluating the alignment of marketing and its function to the organizational strategy.
      Areas of Analysis
      Marketing Strategy
      Considers whether an effective marketing strategy is in place to support any activities in this area. Specific focus is on whether the business has a formulated vision and marketing mission, has identified critical success factors and formulated marketing goals and objectives.

      Markets and Demand Drivers

      Market Segmentation

      Advertising and Promotion

      Product Service Offering

      Distribution and Channel Management

      Packaging

      Price

      Marketing Information

      Product Availability

      Consumer and Customer Behaviour

      Competitors
       
      Price Control
       
       

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      A unique consulting offering if anyone knows of another business product like this tweet us.....maybe Harvard should take a leaf from this?
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      On line consulting is the way forward for the small business, never before has there been an affordable option
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